![]() Spotify is also developing a virtual events platform, expected to launch soon. Twitch has also signed exclusive partnerships with festivals, including Rolling Loud and Outside Lands.Īmazon is not alone in seeing potential in the live events market. Linkin Park’s Mike Shinoda created his three-part album series called “Dropped Frames” entirely on Twitch, in collaboration with his followers. Twitch has also signed an exclusive streaming contract with the multi-platinum artist Logic. According to a report by StreamElements, Twitch grew 56% in hours watched in Q2 2020 compared with Q1, passing the 5 billion mark, due to the increase in online entertainment.īy July 2020, the “Music & Performing Arts” category on Twitch had grown 387% year-over-year to 17.6 million hours watched. Twitch has hosted a flood of other artists’ live streams in the months since. The company earlier this year held a benefit in partnership with Amazon Music, called Stream Aid, which featured artists like Diplo, Barry Gibb, Ryan Tedder, Lauv, Charlie Puth, Die Antwoord and others. ![]() Twitch, in particular, has increasingly catered to musicians and other creatives during the pandemic. Artists are connecting with and streaming to fans through social media and streaming platforms like Twitch, TikTok, Facebook and Instagram Live, and others. Since the COVID-19 health crisis has shut down live events, online platforms have stepped in to fill the void. The company announced this morning Twitch’s live streams will now be available in the Amazon Music app on iOS and Android, with the goal of allowing fans and artists to connect amid a pandemic where in-person concerts have been canceled. Amazon is leveraging its investment in live-streaming site Twitch to expand its Amazon Music service.
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